Choosing a Business Name: A Guide to Trademarks for Entrepreneurs

Choosing a business name is a crucial decision for entrepreneurs. This guide explores the importance of trademarks and provides tips on how to choose a business name that protects your intellectual property.

Save 90% on your legal bills

As an entrepreneur, choosing a business name is a crucial decision. Not only does it reflect your brand's identity, but it also serves as a foundation for your company's legal structure. In this article, we'll explore the importance of trademarks and how to choose a business name that protects your intellectual property.

Trademarks are a type of intellectual property that protects a business's name, logo, slogan, or other identifying marks. They are essential for preventing others from using similar marks that could confuse customers or dilute your brand's reputation. In the United States, trademarks are governed by the Lanham Act, which provides for federal registration of trademarks.

When choosing a business name, it's essential to consider the following factors:

  • Uniqueness: Is the name unique and not already in use by another business?
  • Memorability: Is the name easy to remember and pronounce?
  • Relevance: Does the name accurately reflect your business's products or services?
  • Protection: Will the name be protected by a trademark?

To ensure your business name is protected, you should:

  • Conduct a trademark search: Use online databases or hire a professional to search for existing trademarks that may conflict with your desired name.
  • Choose a distinctive name: Avoid using generic or descriptive names that may not be protectable by a trademark.
  • Register your trademark: File an application with the United States Patent and Trademark Office (USPTO) to register your trademark.

In addition to choosing a business name, entrepreneurs should also consider the following:

  • Domain name registration: Register your desired domain name to ensure it's available and not already in use by another business.
  • Social media handles: Claim your desired social media handles to ensure consistency across all platforms.
  • Business structure: Choose a business structure that aligns with your company's goals and objectives.

By following these guidelines, entrepreneurs can choose a business name that is unique, memorable, and protected by a trademark. This will help to establish a strong brand identity and protect your company's intellectual property.

References:

  • Lanham Act, 15 U.S.C. § 1127.
  • United States Patent and Trademark Office (USPTO), Trademark Basics.

Legal help, anytime and anywhere

Join launch list and get access to Cimphony for a discounted early bird price, Cimphony goes live in 7 days
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Unlimited all-inclusive to achieve maximum returns
$399
$299
one time lifetime price
Access to all contract drafting
Unlimited user accounts
Unlimited contract analyze, review
Access to all editing blocks
e-Sign within seconds
Start 14 Days Free Trial
For a small company that wants to show what it's worth.
$29
$19
Per User / Per month
10 contracts drafting
5 User accounts
3 contracts analyze, review
Access to all editing blocks
e-Sign within seconds
Start 14 Days Free Trial
Free start for your project on our platform.
$19
$9
Per User / Per Month
1 contract draft
1 User account
3 contracts analyze, review
Access to all editing blocks
e-Sign within seconds
Start 14 Days Free Trial
Lifetime unlimited
Unlimited all-inclusive to achieve maximum returns
$999
$699
one time lifetime price

6 plans remaining at this price
Access to all legal document creation
Unlimited user accounts
Unlimited document analyze, review
Access to all editing blocks
e-Sign within seconds
Start 14 Days Free Trial
Monthly
For a company that wants to show what it's worth.
$99
$79
Per User / Per month
10 document drafting
5 User accounts
3 document analyze, review
Access to all editing blocks
e-Sign within seconds
Start 14 Days Free Trial
Base
Business owners starting on our platform.
$69
$49
Per User / Per Month
1 document draft
1 User account
3 document analyze, review
Access to all editing blocks
e-Sign within seconds
Start 14 Days Free Trial

Save 90% on your legal bills

Start Today