Crafting a Strong Brand Positioning Agreement
A brand positioning agreement is a critical document that outlines the terms and conditions of a partnership between a brand and its agency or vendor.
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A brand positioning agreement is a crucial document that outlines the terms and conditions of a partnership between a brand and its agency or vendor. It's a vital tool that helps ensure both parties are on the same page and working towards a common goal. In this article, we'll explore the importance of a brand positioning agreement, the key elements to include, and provide tips on how to draft a winning partnership.