Drafting a Comprehensive Brand Licensing Agreement: A Step-by-Step Guide

Drafting a comprehensive brand licensing agreement is crucial for protecting the interests of both the brand owner and the licensee. This article provides a step-by-step guide on how to draft a brand licensing agreement, including defining the scope of the license, identifying the territory, determining the duration of the license, establishing the fees, outlining the obligations of the licensee, defining the intellectual property rights, establishing the termination clause, and including a dispute resolution clause.