Drafting a Market Viability Agreement: A Comprehensive Guide

A Market Viability Agreement (MVA) is a crucial document that outlines the terms and conditions of a market viability study. It serves as a foundation for the study, ensuring that all stakeholders are on the same page and that the study is conducted in a transparent and efficient manner. In this article, we will delve into the world of MVAs, exploring the key components, benefits, and best practices for drafting a comprehensive MVA.