Effective Drafting of Market Research Agreements: A Comprehensive Guide
Drafting a market research agreement requires careful consideration of key terms, scope of work, and intellectual property rights.
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A market research agreement is a crucial document that outlines the terms and conditions of a market research project between a client and a research provider. The agreement ensures that both parties are on the same page regarding the scope of work, timelines, and intellectual property rights. However, drafting a market research agreement can be a daunting task, especially for those who are new to the field.