The Ultimate Guide to Email Marketing: Top 10 Terms You Need to Know

Email marketing is a powerful tool for businesses to reach their target audience and drive conversions. However, it's essential to understand the key terms and concepts to effectively use this channel. Here are the top 10 email marketing terms you need to know:

1. Open Rate: The percentage of recipients who open an email.
2. Click-Through Rate (CTR): The percentage of recipients who click on a link in an email.
3. Bounce Rate: The percentage of emails that are undeliverable.
4. Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase.
5. Segmentation: The process of dividing a list of email addresses into smaller groups based on specific criteria.
6. A/B Testing: The process of comparing two versions of an email to determine which performs better.
7. Personalization: The process of tailoring an email to an individual recipient's interests or preferences.
8. Triggered Email: An email that is sent in response to a specific action or event, such as a purchase or abandonment.
9. Transactional Email: An email that is sent in response to a specific transaction, such as a receipt or confirmation.
10. Re-engagement Email: An email that is sent to re-activate inactive subscribers.

By understanding these key terms, you'll be better equipped to create effective email marketing campaigns that drive results.