What is an Insertion Order and How to Create One

An insertion order is a type of contract used in the advertising and media industries to outline the terms and conditions of a marketing campaign. In this article, we'll explore what an insertion order is, its purpose, and how to create one.

What is an Insertion Order?

An insertion order is a contract that outlines the details of a marketing campaign, including the ad creative, targeting, budget, and duration. It's a critical document that ensures both parties - the advertiser and the publisher - are on the same page.

Purpose of an Insertion Order

The primary purpose of an insertion order is to establish a clear understanding of the marketing campaign between the advertiser and the publisher. It outlines the terms and conditions of the campaign, including:

• The ad creative, including the ad copy, images, and videos
• The targeting options, such as demographics, interests, and behaviors
• The budget for the campaign, including the total spend and the allocation of funds
• The duration of the campaign, including the start and end dates
• The payment terms, including the payment schedule and method

How to Create an Insertion Order

Creating an insertion order involves several steps:

1. Define the marketing objective. What do you want to achieve with your marketing campaign?

2. Develop the ad creative. Create the ad copy, images, and videos that will be used in the campaign.

3. Choose the targeting options. Select the demographics, interests, and behaviors that will be targeted in the campaign.

4. Set the budget. Determine the total spend and allocation of funds for the campaign.

5. Establish the duration. Set the start and end dates for the campaign.

6. Outline the payment terms. Determine the payment schedule and method.

7. Review and negotiate the terms. Review the insertion order with the publisher and negotiate any changes or modifications.

8. Sign and execute the insertion order. Both parties must sign and execute the insertion order to finalize the agreement.

Conclusion

An insertion order is a critical document that outlines the terms and conditions of a marketing campaign. By understanding what an insertion order is, its purpose, and how to create one, you can ensure a successful marketing campaign that meets your business objectives.