What is the California Consumer Privacy Act (CCPA)?

What is the California Consumer Privacy Act (CCPA)?

The California Consumer Privacy Act (CCPA) is a comprehensive privacy law that aims to protect the personal data of California residents. Enacted in 2018, the CCPA gives consumers more control over their personal data and requires businesses to be more transparent about how they collect, use, and share personal information.

Who does the CCPA apply to?

The CCPA applies to businesses that collect personal information from California residents, regardless of whether they are based in California or not. The law defines personal information as any information that identifies, relates to, or is capable of being associated with a particular individual, including names, addresses, phone numbers, email addresses, and more.

What are the consumer rights under the CCPA?

• Know what personal information is being collected about them
• Know the purpose for which their personal information is being used
• Access their personal information
• Correct inaccuracies in their personal information
• Request that their personal information be deleted
• Opt-out of the sale of their personal information

What are the business requirements under the CCPA?

Businesses must comply with the CCPA by providing clear and conspicuous notices to consumers about their personal information practices, obtaining valid consent from consumers before collecting or using their personal information, and providing consumers with the ability to exercise their rights under the law.

What are the penalties for non-compliance with the CCPA?

The CCPA imposes strict penalties for non-compliance, including fines of up to $7,500 per incident and up to $2,500 per day for ongoing violations.

What are the key takeaways from the CCPA?

• The CCPA is a comprehensive privacy law that aims to protect the personal data of California residents
• Consumers have the right to know what personal information is being collected about them, and to access, correct, and delete their personal information
• Businesses must comply with the CCPA by providing clear and conspicuous notices to consumers, obtaining valid consent, and providing consumers with the ability to exercise their rights
• The CCPA imposes strict penalties for non-compliance, including fines and ongoing violations